Copywriter

Job Responsibilities:

• Be the expert on the brand, its 50+ markets, and its buyer segments
• Adopt brand voice and style guidelines, and help to shape its tone as the brand evolves
• Use dynamic storytelling to promote high-quality home products and services
• Write persuasive copy for various media, including website, blog, email, brochures and other print materials, signage, video and radio scripting, presentations, and advertising
• Proofread, edit, and provide additional copy support as needed for consistent accuracy within the style guidelines
• Establish strategies and systems for managing our copy across customer and product segments for efficiency and consistency
• Maintain a high standard for quality work completed on deadline
• Collect, curate, and communicate key messaging to a full spectrum of stakeholders, including consumers, shareholders, the media, and internal audiences
• Interact with colleagues on all levels within the company, across many divisions
• Regularly research market trends and competing brands
• Contribute to fostering a collaborative culture with fellow marketing professionals, and work with that team to brainstorm, strategize, and concept creative solutions

Qualifications

• Bachelor’s degree (in Communications, Journalism, English, or related field) or equivalent experience.
• 2-4 years professional copywriting experience for a strong brand.
• Experience writing for various media, including digital, print, and video
• Familiarity with SEO and other best practices writing for digital
• Excellent time management skills and ability to work independently
• Creative and strategic thinking
• Enthusiastic attitude and a proactive contributor
• Comfortable working collaboratively on digital platforms (Workfront, Zoom, Teams, Slack)
• Be prepared to share a portfolio of work